

About Us

Grant & Heidi
Partners in life, business, parenting, and everything, Grant & Heidi have 16 years of experience bringing big ideas to life, five cats, 2 perfect kids, and like... a million plushies.
By day, Grant & Heidi are founders & partners at an award winning Midwest marketing powerhouse, Vala Marketing.
We love nothing more than finding the perfect toy that sparks our imagination while we tell stories and build worlds. We have a passion for crafting companions that go beyond the ordinary - creatures of myth, legend, folklore, and fantasy brought to life in the cuddliest form possible.

Family Operated
It all began with three sisters and hundreds of Beanie Babies. Heidi is assisted by her two awesome younger sisters and best buddies - Cori and Sami. They help with everything including content creation, social media, customer service, warehouse management, babysitting, inspiration, and more.